- 18–20 January 2027
- Dubai World Trade Centre
Join the Middle East's Leading Entertainment & Leisure Expo in 2026
Source the Latest Attractions & Entertainment Solutions From Around the World
Supported by Dubai Department of Economy & Tourism
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Visitors must be 18 years of age or older.
WHY VISIT E&L MENA 2027
Built around how buyers source
Make one visit count.
Meet manufacturers, compare integrated solutions and move commercial decisions forward—under one roof.
DUBAI WORLD TRADE CENTRE, UAE
BUILT IN DUBAI.
CONNECTED TO THE WORLD.
Meet the entertainment and leisure ecosystem at Dubai World Trade Centre—at the crossroads of the GCC, Africa and the Indian subcontinent.
- Central city location
- Accessible by road, metro and air
- One venue for regional and global connections
Integrated sourcing
END-TO-END SOURCING,
ONE VISIT.
Compare, source and evaluate without the runaround.
- Compare solutions side by side
- Source systems, services and experiences
- Evaluate emerging sectors & opportunities
- Spend less time chasing multiple suppliers
FRESH OPPORTUNITY
DISCOVER NEW BRANDS,
IP'S, & DISTRIBUTORS.
See new names, launches and commercial possibilities entering the region.
- Meet international and regional suppliers
- Explore distributorship alliances
- Get early exposure to new launches
- Speak directly with manufacturers
Who you’ll meet
INFRASTRUCTURE SUPPLIERS & SOLUTIONS PROVIDERS OF MODERN ENTERTAINMENT DESTINATIONS
STRATEGIC COLLABORATION
GAMING ECOSYSTEM PARTNER
ENABLING MENA'S GROWING GAMING & ESPORTS ECOSYSTEM
Explore new pathways for collaboration, investment, and commercial development with this strategic alliance
NEWER AVENUES, WIDER MARKET ACCESS & BOLDER VISIBILITY
SET THE TONE FOR YOUR UPCOMING YEAR'S SCALE-UP PLAN
THE ONLY SHOW OF IT'S KIND IN MENA TILL Q2 2027
Connections with intent
Onsite B2B
matchmaking.
Curated connections bring global manufacturers and high-intent regional buyers together to accelerate relevant conversations across the three-day expo.
BUILT FOR COMMERCIAL OUTCOMES
3 decades of trust & regional presence.
Delivering 365 days of commercial value.
INTRODUCING OUR EXCLUSIVE B2B SOURCING PLATFORM
E&L MENA Marketplace is a B2B platform connecting operators, developers, IP owners, gaming innovators, technology providers, and investors building the next generation of entertainment destinations.