- 18–20 January 2027
- Dubai World Trade Centre
MEET THE OPERATORS BUILDING MODERN ENTERTAINMENT DESTINATIONS
Connecting suppliers with decision-makers with real buying intent across the high-growth entertainment & leisure markets of the Middle East, Africa & the Indian subcontinent
WHY EXHIBIT AT E&L MENA 2027
Built for commercial outcomes
Every Reason to Exhibit, Backed by Buyers.
Everything here is designed to put your brand in front of the right buyer, before the show, during the show and after it closes.
Connections with intent
Pre-Scheduled Meetings With Buyers of Your Choice.
Secure meetings with the decision-makers you actually want to reach, not just window-shoppers
- Curated meeting programme, built around your goals
- Meet buyers with active development projects
- Real purchasing intent, not casual interest
Sell before the show opens
5 QUALIFIED LEADS EVERY MONTH, FROM DAY 1 OF SIGN UP
Qualified buyer leads reach you well before the exhibition opens.
- Buyer leads from the E&L network, months ahead
- Early conversations with potential partners
- A head start on competitors still waiting for the floor
Year-round, not 3 days
Your Stand Doesn't Close When the Show Does.
E&L Marketplace keeps your brand working long after the exhibition floor empties.
- Continued visibility through E&L 365
- Direct buyer engagement through E&L Pulse webinars
- Ongoing lead flow, not a single 3-day spike
Access three growth markets
Buyers From Markets You Can't Reach Alone.
Dubai sits at the intersection of three of the fastest-growing entertainment markets in the world.
- GCC operators investing in premium, high-tech venues
- Africa and Indian subcontinent buyers scaling durable, cost-effective formats
- Mall, tourism and municipality decision-makers, not just operators
BACKED BY 33 YEARS OF INDUSTRY TRUST
The Only Platform of Its Kind Until Q2 2027.
E&L MENA VS. GENERIC TRADE EXPOS
Why This Beats Buying a Standard Booth.
| Traditional exhibitions | E&L MENA 2027 |
|---|---|
|
Generic badge scans, no buyer context |
✓ Pre-scheduled meetings with buyers of your choice |
|
Cold leads with no purchase timeline |
✓ Buyers with active development projects and budgets |
|
3 days of visibility, then silence |
✓ Year-round engagement through E&L 365 and E&L Pulse |
|
One regional market, narrowly defined |
✓ GCC, Africa and Indian subcontinent buyers under one roof |